Marketing Plan

A marketing consultant is conceived of as a highly qualified counselor and strategist who can help the marketing division or agency accomplish the company’s objectives. The phrase “marketing consulting” began to change with the introduction of digital marketing to the industry. The marketing effort began to transition from the theory phase to the practice phase. Digital marketing transformed the marketing sector by supplying the necessary technologies. The data and technological capabilities provided the basis for marketing plans and initiatives. As a result, data analytics and digital marketing technologies began to be included in consultancy activities.